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We provide positive client and participant experiences by demonstrating expertise, industry best practices, and excellence through tried and true methods blended with the innovative and new.
Premium Events
Event Management + Directing Race Timing Graphic Design + Swag Sourcing WELCOME TO THE HEARTLAND.
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WE PROVIDE PREMIUM EXPERIENCES TO OUR PARTICIPANTS AND Professional SERVICE TO OUR CLIENTS.
our strengths
We own/operate our own premium events and races. Heartland Racing Co. events can be expected to exceed norms, be a positive experience, and totally fun memory.
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Events need knowledgable and competent staff in key positions leading up to the event, supporting it, and executing it. This is something we excel at.
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Accurate timing for a race is a must. Not all race timers are the same. When things go sideways, you need an excellent problem solver at the helm. We've got you covered.
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We boast an incredible in house graphic designer and graphic artist. People judge a book and race by the cover. You've got to wow them or it'll be tough to pull in a crowd.
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The genesis of Heartland Racing co.
First Race That Our Owner Ever Directed, 150 Triathletes!
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Second Event Our Owner Directed & First Race Heartland Racing Co. Timed, 400+ Runners!
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After competing for 10+ years in running and Multisport events from the local stage all the way up to the Multisport World Championship, our Owner and Triathlon Guru decided that it was time to join the industry. After directing his first triathlon, spawning a successful EIGHT race series out of it, AND winning a bid from USA Triathlon and NCAA to host the Collegiate Women's Triathlon National Qualifier as well as the World Triathlon PATCO Worlds Qualifier.
Enter Heartland Racing Co.
This is what we dedicate our business to: Heartland Racing Co. exists to provide high quality timing, event production services, and anything an event might ever need. We are here to offer up expert advise and aid in any way possible.
WE ARE HERE FOR YOU.
Enter Heartland Racing Co.
This is what we dedicate our business to: Heartland Racing Co. exists to provide high quality timing, event production services, and anything an event might ever need. We are here to offer up expert advise and aid in any way possible.
WE ARE HERE FOR YOU.
Our four cornerstones
God: We strive to point everything we do back to God. Everything we have is due to Gods grace, mercy, and generosity. At any of our events you will find loving and helpful Heartland Racing Co. staff invigorated by the life God has given us.
"Therefore, since we are surrounded by such a great cloud of witnesses, let us throw off everything that hinders and the sin that so easily entangles. And let us run with perseverance the race marked out for us" Hebrews 12:1
Country: We live and were born in a country where most things are taken for granted. Heartland Racing Co. does not take for granted what our brave men and women fight daily to protect for us. We thank all service men and women, current and past. At all Heartland Racing Co. events you will see us displaying the American Flag proudly.
Multisport: Our owner grew up swimming, biking, and running, which later transformed into an exciting Triathlon career. All of our events that we produce or time are related to one or more of the three principles that make up a Triathlon. We love to branch out with what constitutes a traditional endurance event as well.
And Family: You will notice that a few of our team below all have the same last name. Our business is a family business. If you ever work for us, volunteer for us, or race with and/or for us... you are part of the Heartland Racing Co. Family.
"Therefore, since we are surrounded by such a great cloud of witnesses, let us throw off everything that hinders and the sin that so easily entangles. And let us run with perseverance the race marked out for us" Hebrews 12:1
Country: We live and were born in a country where most things are taken for granted. Heartland Racing Co. does not take for granted what our brave men and women fight daily to protect for us. We thank all service men and women, current and past. At all Heartland Racing Co. events you will see us displaying the American Flag proudly.
Multisport: Our owner grew up swimming, biking, and running, which later transformed into an exciting Triathlon career. All of our events that we produce or time are related to one or more of the three principles that make up a Triathlon. We love to branch out with what constitutes a traditional endurance event as well.
And Family: You will notice that a few of our team below all have the same last name. Our business is a family business. If you ever work for us, volunteer for us, or race with and/or for us... you are part of the Heartland Racing Co. Family.
our team
Keaton J. Garrett
Owner & Triathlon Guru |
Mark Garrett
Chief Operations Officer |
Shellena Garrett
Chief Financial Officer |
Brad Hamman
Head Timer & Logistics Coordinator |
Dorie Garrett (Lea)
Photographer & Designer |
Morgan Rozier
Operations Assistant |
Hailey Souter
Asst. Youth Triathlon Coach |
Emma Lenington
Event Operator |
publicity
Video:
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KY3 News Broadcast
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KOLR 10 - Ozarks Live
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KOLR 10 - Ozarks Live
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Print:
Springfield Business Journal: Business Highlight and GO GIRL RUN SERIES Acquisition, 2022
Friends of the heartland
event partners
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I would participate in any Heartland Racing activity! Such a positive experience any time you are around this group of people!
Lisa King
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Right from the get go we will be committed to making your event as much of a success as possible.
We want to see you succeed.
God. Country. Multisport.
"Lean on, trust in, and be confident in the Lord with all your heart and mind and do not rely on your own insight or understanding." - Proverbs 3:5
