OUR BEGINNING
First race that Keaton ever Directed, 150 Triathletes!
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Second race Keaton directed & first race Heartland timed, 400+ Runners!
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After competing for 10+ years in running and Multisport events from the local stage all the way up to the Multisport world championship, our CEO and Triathlon Guru decided that after seeing many quality events and some sub-par events that he might be able to get into the whole race directing business. After directing his first triathlon, spawning a successful EIGHT race series out of it, AND winning a bid from USAT and NCAA to host the Collegiate Womens Triathlon Regional Qualifier, he decided to give this thing a whirl for real.
Enter Heartland Racing Co.
Now that we have a platform to help event organizers in any way we can, that is what we dedicate our business to: Heartland Racing Co. exists to provide high quality timing, event production services, and anything an event might ever need. We are here to offer up expert advise and aid in any way possible.
WE ARE YOUR TIMING COMPANY.
Enter Heartland Racing Co.
Now that we have a platform to help event organizers in any way we can, that is what we dedicate our business to: Heartland Racing Co. exists to provide high quality timing, event production services, and anything an event might ever need. We are here to offer up expert advise and aid in any way possible.
WE ARE YOUR TIMING COMPANY.
Our four cornerstones
God: We strive to point everything we do back to God. Everything we have is due to Gods grace, mercy, and generosity. At any of our events you will find loving and helpful Heartland Racing Co. staff invigorated by the life God has given us.
"Therefore, since we are surrounded by such a great cloud of witnesses, let us throw off everything that hinders and the sin that so easily entangles. And let us run with perseverance the race marked out for us" Hebrews 12:1
Country: We live and were born in a country where most things are taken for granted. Heartland Racing Co. does not take for granted what our brave men and women fight daily to protect for us. We thank all service men and women, current and past. At all Heartland Racing Co. events you will see us displaying the American Flag proudly.
Multisport: Our owner grew up swimming, biking, and running, which later transformed into an exciting Triathlon career. All of our events that we produce or time are related to one or more of the three principles that make up a Triathlon. We love to branch out with what constitutes a traditional endurance event as well.
And Family: You will notice that "The Crew" below all have the same last name. Our business is a family business. If you ever work for us, volunteer for us, or race with and/or for us... you are part of the Heartland Racing Co. Family.
"Therefore, since we are surrounded by such a great cloud of witnesses, let us throw off everything that hinders and the sin that so easily entangles. And let us run with perseverance the race marked out for us" Hebrews 12:1
Country: We live and were born in a country where most things are taken for granted. Heartland Racing Co. does not take for granted what our brave men and women fight daily to protect for us. We thank all service men and women, current and past. At all Heartland Racing Co. events you will see us displaying the American Flag proudly.
Multisport: Our owner grew up swimming, biking, and running, which later transformed into an exciting Triathlon career. All of our events that we produce or time are related to one or more of the three principles that make up a Triathlon. We love to branch out with what constitutes a traditional endurance event as well.
And Family: You will notice that "The Crew" below all have the same last name. Our business is a family business. If you ever work for us, volunteer for us, or race with and/or for us... you are part of the Heartland Racing Co. Family.
THE crew
Keaton J. Garrett CEO / triathlon guru Triathlete, ultrarunner, OCR, all round' cool guy, can talk to a brick wall, loves Jesus. 
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Mark Garrett CFO / Disgruntled Runner Old, never met a stranger, wife makes him run on the weekends, loves popcorn. |
Ethan Garrett MUSCLES/ all round athlete Sarcastic, thinks he's better at basketball than he is, aspiring golf pro. |
Right from the get go we will be committed to making your event as much of a success as possible.
We want to see you succeed.
God. Country. Multisport.
Publicity
Event Partners
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Community Partners
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"Lean on, trust in, and be confident in the Lord with all your heart and mind and do not rely on your own insight or understanding." - Proverbs 3:5
